問題詳情
第二部分：【閱讀測驗 2 篇，四選一單選選擇題 10 題，每題 2 分，合計 20 分】 第一篇： It’s no secret that people like to finish things; there’s something deeply and inexplicably satisfying aboutcrossing the last item off a to-do list or acquiring the final piece of a collectible set. But just how far are peoplewilling to go to achieve “completeness”? A recent research investigated whether it’s possible to harness thisdesire to motivate people in specific ways. In a series of studies, researchers used visual cues and verbaldescriptions to artificially reframe individual items, from donations to tasks to gambles, as cohesive but otherwisearbitrary groups. Then, the effect of such was measured on people’s effort levels and completion rates, and foundthat behavior changed in significant and meaningful ways, in particular how they generally feel the need to finishup something. In an online experiment, researchers showed one group of study subjects images of one, two, or three loosebeers with no product packaging, and then asked how many additional bottles they’d want to buy. Most saidthey’d purchase either nothing more or the number needed to add up to six, representing a traditional six-pack.Researchers discovered, because they were uncomfortable leaving the case incomplete and felt it would be thebest if they can buy a complete set. The conclusion is that organizations can fairly easily shift consumers’ go-toquantity for purchases with a simple tweak in product packaging. People frequently encounter tasks with no obvious stopping point, prompting the question: “How much isenough?” How many items should we buy? How many friends should we refer? How many times should wedonate? Companies may want to consider finding a sweet spot for engagement and setting that as a point of“completion” for purchase. It is highly likely that many people won’t be able to resist their desire to finish.Designing products and packaging by this desire allows companies to generate more sales.
【題組】11. Which of the following is the main idea of the passage above?
(A) Researchers always need to complete their research.
(B) People’s behavior of completion can be used to promote sales.
(C)Businesses should sell more products to customers by promotion.
(D) Product packaging aims to attract customers’ attention.
參考答案
答案：B
難度：困難0.382353
統計：A(7),B(13),C(4),D(10),E(0)
用户評論
【若何】評論
人們喜歡完成任務並不是什麼秘密；從待辦事項中槓掉最後一筆或者獲得收藏品組合中的最後一塊能產生一股深刻且難以形容的滿足感。但是人們願意付出多少去實現"完成度"？最近的一項研究調查了是否可利用人們這股欲望，以特定方式來激勵他們。在一系列研究中，研究人員使用視覺線索和口頭描述，從捐贈、工作再到賭博方面人工地重新界定個別事物，成為具凝聚力但某方面又任意的群體。然後，由此可估量對人們的努力程度和完成率的影響，並發現行為以重要且有意義的方式發生變化，特別是他們一般感受到需要完成某些事情時。在一項線上實驗中，研究人員向一組研究對象展示了一瓶、兩瓶或三瓶沒有產品包裝的散裝啤酒的圖片，然後詢問受訪者想要購買多...