問題詳情
ANo one knows for sure when advertising first started. It is possible that it grew out of specialization, which means that people would specialize, or foucs, on doing one specific jobLet’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming He planted seeds, tended the fields, and harvested and sold hiscrops. At the same time, he did many other jobs on the farm However, he didn’t make the bricks for his house, cut his trees into boards. make the plows(梨), or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things Suppose there was another man we shall call Mr.Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in make in greatly good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows. How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr.Plowright and his really good plows. Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale. A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. he second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of activity. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial into day’s world .
【題組】41．What probably led to the start of advertising？
(A)The discovery of iron
(B)The specialization of labor
(C)The appearance of new jobs
(D)The development of farming techniques
參考答案
答案：B
難度：適中0.5
統計：A(0),B(0),C(0),D(0),E(0)