問題詳情
Questions 181~185 refer to the following article and online comment chain.
One year after the Mega-Urban-Bus (the MUB) completed its e-ticketing system, the leading bus company is proud to announce the results of the passenger satisfaction survey and the plans to improve the system.
To gain a clear understanding of passenger experience, the MUB conducted the survey during the second half of last year. The results reveal that the majority of the surveyed passengers are very satisfied when it comes to keeping passengers informed. This has proven guiding and informing passengers in real-time can contribute greatly to a positive experience. Therefore, the MUB has decided to invest more in the solution to integrating the e-ticketing system with the information system so the MUB can monitor operations, provide accurate real-time information for passengers, and react to incidents proactively and effectively.
Approximately ninety percent of the survey participants were full of praise for the new e-ticketing system due mainly to its convenience, such as avoiding long waits in front of a ticket booth. The system allows a passenger to touch-in and touch-out at a smart reader using his or her contactless payment card or device and an app is free to use when a passenger would like to download his or her transaction records, Proof of Top-up or Proof of Travel for bus journeys. In addition, one wow factor the app users stated in the survey was the big discounts not available for passengers paying in cash.
Despite the amazing results, the MUB will continue to encourage the use of the e-ticketing system and the app by advertising the benefits on a variety of social media platforms. A specific example is to launch a series of promo videos made by a few content creators. By then the number of satisfied passengers will hopefully have soared.
The Comment Section
Saber Nawaz
★★★★☆ two days ago
A cost-effective way for tourists of getting around the city, but should take prompt action to reduce the length of the waiting time.
Eric Wright
★★☆☆☆ three days ago
Every bus is struggling to arrive punctually, which is the biggest issue needed addressing immediately. By the way, the English version of the app is not very user-friendly on account of too many typos.
Laura Caldwell
★☆☆☆☆ one month ago
I paid in cash for several bus journeys but soon realized I was overcharged when I found the big discount only offered by the prepaid card service. The staff member at the station information desk said I could never get a refund with apparent indifference.
Jane Lee
★☆☆☆☆ one month ago
Very disappointed about long delays EVERY MONDAY TO FRIDAY MORNINGS. This is the exact reason I am late for work.
【題組】181.According to the article, for what purpose did the MUB conduct the survey last year?
(A) To know how satisfied passengers were with the services.
(B) To gain support for the plans to improve the e-ticketing system.
(C) To understand why passengers did not like the e-ticketing system.
(D) To secure the MUB’s place in history.
參考答案
答案:A
難度:適中0.505
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