問題詳情

肆、 短文寫作:說明:試讀以下英文段落: (共二題,占20分 In order to clarify the elements of wenqing(文青) tourism destinations, this paper introduced theconception of experiencescape(體驗場景), and summarized the attributes of wenqing tourismdestination experiencescape by operating the grounded theory through online reviews and semistructured interviews. Based on the qualitative research results, two online questionnaire surveyswere conducted successively, and six factors were extracted from the tourists’ perspective onwenqing tourism destination experiencescape: public environment, tourism resource, experiencebehavior, perceived space and environment, social interaction, and service personnel. In light ofstimulus-organism-response theory, through on-site questionnaire survey (n = 429) to touristsfrom Chinese mainland and Taiwan, it was found that wenqing tourism destinationexperiencescape directly, or through the mediating roles of memorability and customeridentification indirectly affects customer citizenship behavior. The findings will be dedicated todeepening the understanding of “wenqing” label in tourism destinations, and put forwardmanagement implications that contribute to the development of the tourism industry.
【題組】 一、翻譯此段落之內容(10%)

參考答案

答案:B
難度:適中0.5
統計:A(0),B(0),C(0),D(0),E(0)