Nostalgia has been described as a bittersweet emotion; the past is viewed with both sadness and longing. References to “the good old days” are increasingly common, as advertisers call up memories of   11   —and hope these feelings will translate to what they are selling today. That may help to explain why reunions have become such a   12   business; about 22 million Americans attend one every year. A stimulus is at times able to evoke a weakened response even years after it was initially perceived, an effect known as spontaneous recovery, and this reestablished   13   may explain consumers’ powerful nostalgic reactions to songs or pictures they have not been   14   in quite a long time. 　　Why are nostalgia appeals so welcomed by consumers? According to one consumer analyst, “We are creating a new culture, and we don’t know what’s going to happen. So we need some warm fuzziness from our past.” Or, this   15   may work because more than half of adults think things were better in the past than they are today, according to research by Roper Starch Worldwide.
【題組】11
(A) romance
(B) travel
(C) graduation
(D) youth