III.篇章結構:
      Consumer behavior consists of the actions that consumers take in regard to making
dccisions about purchasing vaxious goods and serviccs.    31    In order to create a successful
marketing campaign, it is necessary to understand these factors and utilize those behaviors in
a manner that motiyates consumers to make purchases.
      One of the key elements that influcnce consumer behavior is the self-image of the
consumcr. People who crave admiration in order to feel good about themselves will often go
to extraordinary lengths to receive validation from others.    32    By contrast, people who are
less concerned with what others think are likely to focus on making purchases they doem as
practical and capable of providing them with the comfort and scryice they require.    33   
Consumers may be motivated to purchase specific brands because people they admire have
bought those same products. The desire to fit into a social circle can influence the selection of
clothing, food, the type of home and neighborhood, and just about any other buying decision.
With social pressure, the focus is not to stand out and be admired, but to fit into the group of
choice, and be recognized as a part of that group.
      Consumer behavior is studied both in terms of sectors of the population as well as
individuals. By understanding what can impact buying habits, businesscs are able to create
products that are likely to appeal to a large number of consumers, and advertise them in ways
that catch the attention of the target market.    34    For this reason, companies are always
evaluating the success of their current efforts, and impiementing changes when necessary in
order to maintain that success.

【題組】31.
(A) Social pressure is a related factor that has a considerable inffence on consumerbehavior.
(B) This process of evaluating consumet behavior is ongoing, since consumer tastes andneeds change over time.
(C) This will often lead them to punchase the latest trendy clothing and the newest car loadedwith extras, and being seen in the right places can be extremely important.
(D) A study of this phenomenon will often focus on the psychological and other factors thatmotivate people to either buy a product or reiect it in favor of some other option.