問題詳情
V.閱讀測驗 20% (每題2分) A.Manycompanies and their brands are popular worldwide. We see and saytheir names all the time, and sometimes they become synonymous withproducts. Where exactly do these names come from? Some company namesare quite simple. For example, cell phone maker Nokia is named aftera city in Finland, and Starbucks comes from a character’sname in the book Moby Dick.Other companies, though, have more interesting stories. Steve Jobs, acofounder of a tiny computer company. One day, he threatened to callthe company Apple, his favorite fruit, if his colleagues didn’tsuggest a better name by 5 p.m. Apparently, they didn’t. Once,a small shoe company called Blue Ribbon Sports needed a flashiername. A company employee one night dreamt of Nike, the Greek goddessof victory, and suggested using it. Perhaps divine intervention hassince played a role in the company’ssuccess. Meaning isn’talways relevant. Haagen-Dazs ice cream is to die for, but the namedoesn’t make sense in anylanguage. As an ice cream vendor, Reuben Mattus struggled to makeends meet, so he invented the exotic-sounding name. Under the bannerHaagen-Dazs, people devoured his ice cream and his sales soared.
【題組】66.What is the main idea of this article?
(A) Company names are not something people fuss over.
(B) Some companies take their names from cities.
(C) Company names come from a variety of sources.
(D) Company names are usually associated with a product.
參考答案
答案:[無官方正解]
難度:適中0.5
統計:A(0),B(0),C(0),D(0),E(0)