資訊推薦

• 35. 下列何者不是多國籍企業（MNCs）在國外進行研發新產品的理由？(A)接近市場，產品調整較為容易(B)因應當地子公司的希求與壓力(C)為了獲得當地國政府在當地研發之獎勵(D)國外研發人員的技術能
• 1. The lesson that SRC (Self-Reference Criterion) teaches can be summarized as:(A)prior success and
• 2. _______________________ refers to the complex of nonverbal communicationmechanisms that people us
• 3. A question that uses a scale that connects two bipolar words wherein the respondentselects the po
• 4. “What is left unsaid is as important as what is said” would be an example of whatform of culture?
• 5. What is the physical distribution and logistic concerned with?(A)personal selling(B)sales promoti
• 6. Which product category is not suitable for adopting high-tech positioning in the globalmarket?(A)
• 7. The ____ is the only international body dealing with the rules of trade between nations.(A)APEC(B
• 8. BMW of Germany and Volvo of Sweden are examples of companies using a(n)________ strategy to achie
• 9. Personal communication involves two or more persons communicating directly. Pleaseidentify the so
• 10. Anyone undertaking a market research project should understand that the first step is:(A)definin
• 11. With respect to budget forms for advertising, the __________ method budgets apercentage of sales
• 12. Which activity does direct marketing not involve?(A)Newspaper(B)Email(C)Fax(D)Mail
• 13. All of the following are factors that favor a globalized product strategy EXCEPT:(A)time-to-mark
• 14. The organizational decision to purchase production inputs, components, or finishedgoods from dom
• 15. __________ orientation refers to an unconscious belief that it is necessary to adopttotally to l
• 1 關於融入式資訊素養課程的設計概念，下列何者為其特色？(A)館員提供標準化教材給授課老師實施資訊素養教學 (B)館員陪同讀者進行線上協同學習課程 (C)館員透過參與系所課程教導學生資訊素養知能 (D
• 2. 下列何者不屬於推式行銷策略？(A)彈跳廣告視窗(B)簡訊(C)電子郵件(D)搜尋引擎行銷
• 3. 以下的銷售通路中，何者屬於零階通路型態？(A)佐丹奴官方網站(B)PCHome 線上購物中心(C)奇摩購物中心(D)東森購物網
• 4. 若企業想在網路上將商品提供線上交易服務，可以採用以下哪些方式？(A)自行架設官方網站，建置金流服務(B)將商品在購物網站上架(C)在購物網站開虛擬商店(D)以上皆可
• 5. 關於網路行銷的描述下列何者錯誤？(A)單向行銷(B)行銷活動透過網際網路達成(C)以市場與顧客為中心(D)研發客製化的產品
• 6. 利用搜尋引擎的搜尋規則來提高網站在搜尋引擎內的排名，稱之為________。(A)CPL(B)CPM(C)CPC(D)SEO
• 7. Dayal 等人曾提出信任金字塔的概念，指出網路環境如何利用功能、流程與關係來建立信任。其中，何者非提升信任的因素？(A)可靠資訊安全機制(B)網路店家知名度(C)服務品質(D)價格便宜
• 8. 曾有一個說法「晶片上可容納的電晶體數目，約每隔 18 個月便會增加一倍，性能也將提升一倍」，意指資訊性產品會在極快的速度下變得更快、更小、更便宜。請問是什麼定律？(A)蘇黎士(B)摩爾定律(C)
• 9. A 網站舉行行銷活動，目的為請到訪者加入會員，行銷活動期間，共吸引了 4,000人到訪網站，其中有 500 人加入會員，加入會員比率為 0.125，網路行銷術語稱之？(A)轉換率(B)替換率(C