問題詳情
I. 16-19 題
(A)make a killing
(B) were peanuts
(C) in the red
(D) slashprices You might think that corporate executives who are making millions ofdollars should be able to avoid the most elementary mistakes ininternational marketing. But think again. Making a lot of dough doesn’tguarantee wise decision-making. Here are some examples ofcatastrophically bad marketing, caused by inattention to local languageand culture. In Taiwan, years ago the translation of the Pepsi slogan“Come alive with the Pepsi Generation” came out as “Pepsi will bringyour ancestors back from the dead.” Pepsi’s profits in Taiwan 16until they realised their error and changed the slogan. Kentucky FriedKitchen (FKC) thought they would 17 in China, but their slogan“finger-lickin(g) good” came out as “eat your finger off.” Hunt-Wesson,who make products like cooking oil and ketchup, introduced their BigJohn products in Canada as Gros Jos, unware that it meant “big breasts.”In this case, however, there was no noticeable effect on sales. Unlike KFC,they did not have to 18 to keep business going. Their ketchup saleswere poor, but not 19 . Their competitors, however, thought thatHung-Wesson was a cut-throat company. They were outraged that acompany could reap profits while lowering public morality standards.
【題組】16.
(A)A
(B)B
(C)C
(D)D。
參考答案
答案：B
難度：適中0.563636
統計：A(11),B(31),C(10),D(3),E(0)