問題詳情
36-38(5)(10)After several years of falling sales,
(B)urger King is selling more food again. Their problems began when another company from
(B)ritain bought their parent company, and
(B)ritish executives tried to run
(B)urger King, a company that sells
(A)merican food. The
(B)ritish people at the top simply did not understand hamburgers and tried things like pizza and shrimp baskets. The higher management also failed to listen to the shop owners, who knew what was good and what was bad. Things changed in 1993. The unhappy shop owners got together to tell the management what was wrong, and since then,
(B)urger King has returned to the basics: hamburgers, French fries, and drinks. The new president of the company, an
(A)merican, also brought
(B)urger King back by offering low-priced meals and a new hamburger that is similar to the McDonald’s
(B)ig Mac. In 1996,
(B)urger King’s share of the market grew from 18% to 19%, still far behind the competition, but the improvement has been continuous, and the
(B)ritish are letting
(A)mericans sell
(A)merican food.
【題組】36.According to this passage, what was the major cause of
(B)urger King’s sales problem?
(A)The
(B)ritish people did not like hamburgers.
(B)The shop owners were not happy with the new management.
(C)The new management did not understand
(A)merican food.
(D)McDonald's was too competitive for
(B)urger King.
參考答案
答案：C
難度：適中0.516667
統計：A(13),B(11),C(31),D(5),E(0)
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