問題詳情
請依下文回答第 16 題至第 20 題： Glocalization is the adaptation of international products around the particularities of a local culture in whichthey are sold. The term first appeared in a late 1980s publication of the Harvard Business Review. Theintroduction of glocalization or the term “glocal strategy” may be seen as a 16 to improve the present usageof the term global strategy. Apparently, in most areas of the world it is not suitable to apply a genuine or true global strategy, since localadaptations of the business activities usually have to be 17 in the marketplace. The glocal strategy approachreflects the aspirations of a global strategy approach, while the necessity for local adaptations of businessactivities is 18 acknowledged. The “glocal strategy” concept comprises local, international, multinational,and global strategy approaches. It differs from the global strategy approach, since it explicitly 19 theimportance of local adaptations and tailoring in the marketplace of business activities. In addition, it comprisestypically international and multinational strategy issues. In short, it is a matter of thinking globally, but actinglocally, i.e., thinking and acting “glocally.” The glocal strategy approach also sees the need for a balance and harmony between the standardizationversus the adaptation, and the homogenization versus the tailoring, of business activities. Glocalization of acompany’s business activities explicitly comprises the spectrum from local strategy issues to global strategyissues. The harmony and balance is then achieved when the standardization versus the adaptation as well as thehomogenization versus the tailoring of the business activities are 20 . Accordingly, such balance and harmonyis crucial in a company’s glocal strategy approach and its glocalization of business activities.
【題組】16
(A)compromise
(B)distinction
(C)frontier
(D)substitute
參考答案
答案：A
難度：適中0.5
統計：A(0),B(0),C(0),D(0),E(0)