Questions 181~185 refer to the following conversation and email.
Participants of the department meeting:Elizabeth Turner - Marketing DirectorMichael Johnson - Brand ManagerNatalie Brown - Digital Marketing SpecialistDaniel Smith - Partnership Coordinator
Elizabeth Turner: Let's discuss our advertising budget. Michael and Natalie suggest enhancing brand awareness, while Daniel and I propose collaborations with local travel businesses. Michael, your thoughts?
Michael Johnson: Increasing brand awareness through online channels will attract new customers and maintain existing ones, leading to increased bookings and revenue.
Natalie Brown: Focusing on our brand's image creates trust and reliability, making us a top choice for travelers.
Elizabeth Turner: Thanks. Daniel, please present our proposal.
Daniel Smith: Partnering with local businesses for joint promotions provides immediate benefits. Exclusive packages and discounts incentivize guests to book with us, increasing occupancy rates and strengthening relationships with local businesses.
Elizabeth Turner: These partnerships also generate positive word-of-mouth marketing and help tap into new customer segments. Now, let's discuss the merits of each approach and decide how to allocate our advertising budget.
Dear Michael,
After our recent meeting, I have decided to allocate this quarter's advertising budget towards enhancing our brand's awareness and image, as you and Natalie suggested. I believe this approach will help us stand out in the competitive hospitality market and establish a strong reputation among our customers. 
As the Marketing Director, I would like to delegate the task of creating a detailed budget plan to you. In this plan, please outline the key strategies and channels we will use to achieve our goals, such as social media campaigns, targeted advertisements, influencer partnerships, and any other relevant tactics. Additionally, please include a proposed timeline for implementing these initiatives and the anticipated costs associated with each.
I would appreciate it if you could collaborate with Natalie to complete this plan and submit it to me by Friday, April 7th, for review and approval. Once the plan is approved, we will move forward with executing the strategies and closely monitor their performance to ensure the best results for our hotel.
If you have any questions or need further clarification, please do not hesitate to reach out. I amconfident in your ability to create an effective plan that will have a lasting impact on our hotel's success.
Thank you for your dedication to our team, and I look forward to reviewing the plan.
Best regards,
Jessica CollinsMarketing DirectorTEFO Hotel
【題組】181.Which benefit does Daniel Smith mention when discussing the advantages of partnering with local travel businesses?
(A)Increasing the hotel's social media following.
(B)Improving the hotel's search engine rankings.
(C)Incentivizing guests to book their stay through exclusive packages and discounts.
(D)Strengthening the hotel's internal communication and teamwork.