問題詳情
The theory of cognitive dissonance is based on the premise that people have a need for order and consistency intheir lives and that a state of tension is created when beliefs or behaviors conflict with one another. A state of dissonanceoccurs when there is a psychological 39 between two or more beliefs or behaviors. It often occurs when a consumermust make a choice between two products, both of which usually possess both good and bad qualities. By choosing oneproduct and 40 , the person gets the bad qualities of the chosen product and loses out on the good qualities of theunchosen one. This 41 creates an unpleasant, dissonant state that the person is motivated to reduce. People tend to 42 themselves, after the fact, that the choice they made was the smart one by finding additional reasons to support thealternative they chose, or perhaps by “discovering” 43 with the option they did not choose. Thus the arising conflictis resolved through cognitive dissonance reduction, a process whereby people are motivated to eliminate unpleasanttension
【題組】39
(A) maintenance
(B) inconsistency
(C) predicament
(D) inevitability
參考答案
答案：B
難度：適中0.637931
統計：A(4),B(37),C(11),D(1),E(0)