問題詳情
第五大題 文意選填 10% 每題 1 分
(A) in
(B) aged
(C) what
(D) that
(E) appeal (F) aimed at(G) asked (H) which (I) instead (J) without (K) including (L) giving awayNewspapers have tried many things to stop a seemingly nonstop decline inreaders. Now France is pushing forward with a novel approach: ___(66)____papers to young readers in an effort to turn them into regular customers. TheFrench government recently detailed plans of a project called “My Free11高三英文共 12 頁Newspaper,” under ___(67)____ 18- to 24-year-olds will be offered a free,year-long subscription to a newspaper of their choice.Newspaper readership in France has been especially low among youngpeople. According to a government study, only 10 percent of those ___(68)____15 to 24 read a paid-for newspaper daily in 2007, down from 20 percent a decadeearlier.Emmanuel Schwartzenberg, a former media editor of Le Figaro, the oldestand second-largest national newspaper in France, said he had strong reservationsabout the government project. At a time when advertising is ___(69)____ steepdecline, he said, newspapers should not give papers away, but look at ways toraise more profits from readers ___(70)____. “This just reinforces the belief___(71)____ newspapers should be free, which is a very bad idea,” Mr.Schwartzenberg said.French readers, young and old, already have plenty of free options fromwhich to choose, ___(72)____ newspaper websites and the free papers handedout daily in many city centers. Some bloggers said the new program might holdthe most ___(73)____ to the few young people who do already read, and buy,newspapers.The French government plans to promote the program with an advertisingcampaign ___(74)____ young readers and their parents. However, when___(75)____ how to attract young readers to the printed press, the governmentsaid the primary channel for the ads would be the Internet.
【題組】66
參考答案
答案：[無官方正解]
難度：適中0.5
統計：A(0),B(0),C(0),D(0),E(0)