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• 29. 內容與所販售之產品相同，先提供少量或部分供消費者試用之促銷活動為何？(A) 贊助 (B) 優惠組合 (C) 贈品 (D) 樣品
• 21.Peter ___________ television just now when he should have been studying.(A) is watching (B) will
• 30. 下列何項不是廣告標準化所獲得利益？(A) 塑造全球品牌形象 (B) 製造較佳品質廣告(C) 捧紅廣告代言人 (D) 廣告平均成本
• 22.I'm sure Jessie ________ not ________ lending you her book if you promise to take good care
• 31. 下列何項可能不是行銷企劃書之三種目標？(A) 銷售數量 (B) 市場佔有率 (C) 人員異動率 (D) 獲利金額
• 23.Hui Min ___________ to Australia to visit her friend next Christmas.(A) would go (B) went (C) is
• 32. 在世界各主要地區都設有子公司之廣告公司，或是當地雖無子公司，而採策略性聯盟作法，以協助其當地業務擴展和運作之廣告代理商為？(A) 國外當地代理商 (B) 國際廣告聯盟 (C) 國內代理商 (D
• 24.When Jennifer ___________ a song, the telephone rang.(A) was recording (B) is recording (C) recor
• 33. What kind of data are all kinds of newspapers, magazines, journals, databases, cases,movements a
• 25.Lily's father ___________ the family to the zoo tomorrow.(A) took (B) was taking (C) is taki
• 34. The value of company and brand name.(A) brand mark (B) brand equity (C) brand loyalty (D) brand
• 26.The boy _________ with his toys quietly.(A) is playing (B) were playing (C) playing (D) play
• 35. More than two translators are used for the back translation. It is called：(A) Integrated Transla
• 27.Look! The birds ___________ in the sky.(A) were flying (B) flies (C) are flying (D) fly
• 36. Which one is not the benefit of using global band？(A) Ensures Products Quality (B) Creates Deman
• 28.Jenny _________us which bus to take to Pasir Ris Park.(A) are telling (B) will tell (C) shall tel
• 37. Which is “pull” strategy？(A) Personal Selling (B) Distributor Incentives(C) Selling Incentives (
• 29.Kumar is going to __________ badminton after work.(A) playing (B) play (C) played (D) plays
• 38. What kind of effect will be created when La New sport shoes are designed by Italiandesigner？(A)
• 30.My brother __________ when the loud noise woke him up.(A) was sleeping (B) will sleep (C) sleeps
• 39. What kind of product is unsuitable for a standard advertising？(A) Industrial Goods (B) High-Tech
• II. Reading comprehension Passage 1        All mammals feed their young. Beluga whale mothers, for e
• 40. Which of following terms is not the component of Porter’s five force analysis？(A) Substitutes (B
• 【題組】32.The author lists various animals in line 5 to(A) contrast the feeding habits of different typ
• 【題組】33.The word "tend" in line 7 is closest in meaning to(A) sit on(B) move(C) notice(D) c