問題詳情
IV. Blank Filling (8%；1% for each)
The consumer is in a dilemma about making a felicitous selection among the array of products.The advertisers must influence the __16__ consumer, and often they do it in the most coldheartedways. Television offers many tangible advantages for reaching the consumer. As a result, theconsumer is __17__ by commercials. The advertiser knows that a television commercial is the mostexpedient way to reach large numbers of people. The cost for each commercial film is __18__, butbecause the audience is so large, the cost per viewer is negligible. Each commercial is prepared in themost meticulous way in order to catch the attention of even the most __19__ viewer and hold it untilthe message is through. Some television commercials, trying to break through the ennui built up in the viewer by the__20__ of competition, employ humor. Others feature a comely girl as a pretext for getting theviewer to stay tuned in. At times raucous music, accompanied by some __21__ activities, is designedto preclude the viewer’s loss of attention. The advertiser will employ every bit of artifice at the filemaker’s command to make a __22__ commercial. The diversity of appeals made to the viewer is a__23__ of the many ways people react to commercials. A great deal of time and money has gone intoplacing the consumer’s psychological make-up under scrutiny.
【題組】16
參考答案
答案：B
難度：適中0.5
統計：A(0),B(0),C(0),D(0),E(0)