問題詳情
Businesses often want to find out the level of service that is being provided by the employees in a particular store orplace of business. In order to do this, they hire people who are known as mystery shoppers. These are people who shop ata store and secretly gather information about the store and the employees. They often also give their opinions about theoverall experience they have while shopping.Any type of business that deals with the public may be visited by a mystery shopper. These businesses include butare not limited to hotels, restaurants, retail stores, gas stations, and banks. Practically any business whose managementneeds to learn what the end consumer sees and experiences can benefit from mystery shopping.Mystery shopping has become a big industry in the U.S., with estimated value of this industry at over $600 million in2004. However, most people who work as mystery shoppers are unable to make a living doing it. Rather, they simply doit for fun and get free meals, merchandise, and sometimes money. The industry has also been hit in recent years bycriminals who try to get people to pay in order to become certified as mystery shoppers.
【題組】77 According to the passage, what does a mystery shopper do?
(A) Observe how customers behave.
(B) Gather specific information about services.
(C) Visit some stores and talk with managers.
(D) Exchange information in a mysterious way.
參考答案
答案：B
難度：適中0.6875
統計：A(2),B(11),C(2),D(1),E(0)