I.篇章結構:16%,每題2分       Consumer behavior consists of the actions that consumers take in regard to makingdccisions about purchasing various goods and scrvices. __31__ In order to create a successfulmarketing campaign, it is necessary to understand these factors and utilize those behaviors ina manner that motiyates consumers to make purchases.        One of the key elements that influence consumer behavior is the self-image of theconsumcr. People who crave admiration in order to feel good about themselves will often goto extraordinary lengths to receive validation from others. __32__  By contrast, people who arcless concerned with what others think are likely to focus on making purchases they decm aspractical and capable of providing them with the comfort and scrvicc thcy rcquirc. __33__ Consumers may be motivated to purchase specific brands because people they admire havebought those same products. The desire to fit into a social circle can intluence the selection ofclothing, food, the type of home and neighborhood, and just about any other buying decision.With social pressure, the focus is not to stand out and be admired, but to fit into the group ofchoice, and be recognized as a part of that group.        Consumer behavior is studied both in terms of sectors of the population as well asindividuals. By understanding what can impact buying habits, busincsses are able to createproducts that are likely to appeal to a large number of consumers, and advertise them in waysthat catch the attention of the target market. 34 For this reason, companies are alwaysevaluating the success of their current efforts, and implementing changes when necessary inorder to maintain that success. 
(A) Social pressure is a related factor that has a considerable influence on consumerbehavior. 
(B) This process of evaluating consumer behavior is ongoing, since consumer tastes andneeds change over time. 
(C) This will often lead them to purchase the latest trendy clothing and the newest car loadedwith extras, and being seen in the right places can be extremely important. 
(D) A study of this phenomenon will often focus on the psychological and other factors thatmotivate people to either buy a product o: reject it in favor of some other option.
【題組】31.