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34. Swatch 針對不同的市場區隔推出具有獨特設計感與價位之手錶,此種行銷方式屬於下列哪一種策略?(A)標準化全球行銷策略(B)差異化全球行銷策略(C)集中化全球行銷策略(D)個人化全球行銷策略
問題詳情
34. Swatch 針對不同的市場區隔推出具有獨特設計感與價位之手錶,此種行銷方式屬於下列哪一種策略?
(A)標準化全球行銷策略
(B)差異化全球行銷策略
(C)集中化全球行銷策略
(D)個人化全球行銷策略
參考答案
上一篇 :
33. 下列何種資訊無法透過尼爾森市場調查公司所獲得?(A)消費者信心指數調查(B)消費者購物行為調查(C)國際法與公約(D)市場動態
下一篇 :
35. 請問以下何種情況,企業最不可能採取出口策略?(A)企業管理者缺乏在國際市場的企圖心(B)企業資源較少(C)企業擁有的資金不足(D)企業擁有專利技術
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