問題詳情
閱讀測驗 As the earliest consumers of new technology, early adopters have agreat influence on the industry. The most obvious way they exercise thisinfluence is to identify bugs and other flaws to the makers of the newproduct, who then quickly fix them. Furthermore, many social mediahas forums for early adopters to discuss new products and make a namefor themselves as shapers of public opinion. “Companies are nowstarting to realize that…early adopters are more than just geeks with apassion but also a great way to spread their brand and products,” writesSelix. Consequently, “the first purchasers of a product are oftenrewarded with discounts, free lifetime service, or other incentives forgood reviews. They also sometimes have a say in up-and-comingproducts. For example, in 2012 Google began the Glass Explorerprogram. ‘Explorers’ chosen according to their influence were given thechance to buy Glass, the wearable computer, before it became availablein stores, and to help shape the product’s development. Later, Googleinvited the public to apply for the Explorer program, saying applicantswould be judged in part on how creative, original, and influential theirsuggested uses for Glass were. This is a clever way to [praise] earlyadopters, get their ideas, and make use of their prestige, all at the sametime.” Excerpted and adapted from The Fun—and the Power—ofBeing an Early Adopter by Marie Lavoisier.
【題組】49. According to this passage, what’s the influence of social media?
(A) It provides rewards when people buy Google Glass.
(B) It led companies to turn their back on early adopters.
(C) It allows early adopters to have a say on the new products and toinfluence public opinion.
(D) It has made the companies to rely on early adopters.
參考答案
答案：C
難度：簡單0.821429
統計：A(8),B(4),C(69),D(3),E(0)
用户評論
【用戶】文心雕龍
【年級】大三下
【評論內容】作為最早的新技術消費者，早期採用者對行業影響很大。他們行使這種影響力的最明顯的方法是找出新產品製造商的缺陷和其他缺陷，然後迅速修復這些缺陷。此外，許多社交媒體都有為早期採用者討論新產品，為自己打造輿論塑造者的論壇。 Selix寫道：“企業現在開始意識到，早期的採用者不僅僅是熱衷於愛好的極客，而且是傳播品牌和產品的好方法。因此，“一個產品的第一購買者往往獎勵折扣，免費終身服務，或其他獎勵良好的評論。他們有時也會對即將到來的產品有發言權。例如，2012年，Google開始了Glass Explorer程序。根據他們的影響力選擇的“探險者”有機會在可穿戴電腦Glass之前購買Glass，並幫助塑造產品的發展。之後，Google邀請公眾申請瀏覽器...
【用戶】Mi de Chen
【年級】小三下
【評論內容】根據本文社交媒體影響力為何?(c)他讓早期用戶能對新產品表示意見並影響輿論
【用戶】文心雕龍
【年級】大三下
【評論內容】作為最早的新技術消費者，早期採用者對行業影響很大。他們行使這種影響力的最明顯的方法是找出新產品製造商的缺陷和其他缺陷，然後迅速修復這些缺陷。此外，許多社交媒體都有為早期採用者討論新產品，為自己打造輿論塑造者的論壇。 Selix寫道：“企業現在開始意識到，早期的採用者不僅僅是熱衷於愛好的極客，而且是傳播品牌和產品的好方法。因此，“一個產品的第一購買者往往獎勵折扣，免費終身服務，或其他獎勵良好的評論。他們有時也會對即將到來的產品有發言權。例如，2012年，Google開始了Glass Explorer程序。根據他們的影響力選擇的“探險者”有機會在可穿戴電腦Glass之前購買Glass，並幫助塑造產品的發展。之後，Google邀請公眾申請瀏覽器...
【用戶】Mi de Chen
【年級】小三下
【評論內容】根據本文社交媒體影響力為何?(c)他讓早期用戶能對新產品表示意見並影響輿論