第 40 至 43 題為題組         Newspapers have tried many things to stop a seemingly nonstop decline in readers. Now France ispushing forward with a novel approach: giving away papers to young readers in an effort to turn theminto regular customers. The French government recently detailed plans of a project called “My FreeNewspaper,” under which 18- to 24-year-olds will be offered a free, year-long subscription to anewspaper of their choice.        Newspaper readership in France has been especially low among young people. According to agovernment study, only 10 percent of those aged 15 to 24 read a paid-for newspaper daily in 2007, downfrom 20 percent a decade earlier.      Emmanuel Schwartzenberg, a former media editor of Le Figaro, the oldest and second-largestnational newspaper in France, said he had strong reservations about the government project. At a timewhen advertising is in steep decline, he said, newspapers should instead be looking at ways to raise moreprofits from readers, rather than giving papers away. “This just reinforces the belief that newspapersshould be free, which is a very bad idea,” Mr. Schwartzenberg said.      French readers, young and old, already have plenty of free options from which to choose, includingnewspaper websites and the free papers handed out daily in many city centers. Some bloggers said thenew program might hold the most appeal to the few young people who do already read, and buy,newspapers.      The French government plans to promote the program with an advertising campaign aimed at youngreaders and their parents. However, when asked how to attract young readers to the printed press, thegovernment said the primary channel for the ads would be the Internet.
【題組】40. Why did the French government decide to launch the free newspaper program?
(A) To fight economic recession.
(B) To win approval from youngsters.
(C) To promote newspaper readership.
(D) To improve the literacy rate in France.