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47.有關通路型態與結構,下列何者為真?(A)傳統行銷通路和垂直行銷系統相比,前者的合作程度雖然較小,但控制的方 式及程度相對也較大(B)多重通路的行銷方式雖然可以訴求更多不同的市場區隔,但也常使得通
問題詳情
47.有關通路型態與結構,下列何者為真?
(A)傳統行銷通路和垂直行銷系統相比,前者的合作程度雖然較小,但控制的方 式及程度相對也較大
(B)多重通路的行銷方式雖然可以訴求更多不同的市場區隔,但也常使得通路成 員產生衝突
(C)食品業和汽車業,乃屬於利用直接通路(或零階通路)的方式,將產品銷售予 消費者
(D)垂直行銷系統可分為管理式、契約式和公司式三類,其中管理式,其最大的 優點在於可嚴密管控,但是最大的缺點,則是需要挹注大量資金
參考答案
上一篇 :
46.關於行銷通路,下列何者的描述有誤?(A)行銷通路為一組相互依賴的組織,彼此互相合作使產品或服務,可供最終消 費者購買與使用(B)行銷通路內的功能和流程主要可分為8項,其中實體擁有、所有權、以及推
下一篇 :
48.下列敍述何者為真?(A)如果產品的定價已變成習慣價格,即使生產成本下降,廠商也不能隨意降 價,以免消費者懷疑其產品的品質(B)差別取價適用於具有相同需求彈性,且不同市場區隔的情況下(C)成本是廠
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49.下列敘述何者為非?(A)直接銷售(direct selling),即利用人員銷售的方式來販售產品(B)直效行銷 (direct marketing),包括以電話、電視及電腦網路等方式購買商品(C
50.何種推廣預算的決定方法比較科學?(A)根據銷售反應分析決定(B)競爭對等法(C)竭盡所能法(D)任意決定法
1 近年為因應長期照顧服務經費之所需,特定明下列那些稅捐增課之稅課收入應用於長期照顧服務支出,不適用財政收支劃分法之規定?①房地合一所得稅 ②遺產及贈與稅 ③菸酒稅 ④菸品健康福利捐(A)①②③ (B
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35. Our company provides excellent computing ________ for administration work. It can save usa lot o
33. Because of the great advances in _______, it takes only 45 minutes for travelers to travelfrom T
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36. According to the manager, the maintenance team need to give the entire building a _______inspect
28. In most big cities a _____ of persons have empty pockets and vain show ofimportance.(A)major (B)
38. Taiwan’s economy grew 2.91% last quarter as exports benefited from trade _____ and privateconsum
40. __________ phobia does not involve loss of contact with reality, it may severely limit aperson’s
30. He played his trumpet alone in the rain, knowing that no _____ would stop to listen.(A)pediatric
39. The machinery factory’s supplier asked for payment of the lathe parts in full __________they can
41. Samuel Clements, __________ under the pen name Mark Twain, created characters thatreflected pure
34. After you are hired by a company, you have to _______ a contract with the employer.(A)report (B)
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23. 已知下列的熱反應式 依上述反應式,計算下列反應的反應熱是多少?NO(g) + O(g) → NO2(g)(A) −551.6 kJ (B) −304.1 kJ (C) 153.8 kJ (D)
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2.下列何者可被視為永續年金?(A) 30 年美國附息公債 (B)萬年公債(Consols) (C) 99 年希臘附息公債 (D) 60 年歐洲公債
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