資訊推薦

• 40.「公司管理階層應該致力於改善生產與配銷效率」，此為下列哪一種行銷管理導向？(A)生產觀念 (B)產品觀念(C)銷售觀念 (D)社會行銷觀念
• 41.下列哪一種方法，被稱為是焦點群體訪談？(A)邀請 6 到 10 幾位一起會談數小時，和受過訓練的主持人一起討論(B)一對一的訪談(C)親自面對面，請一群受訪者填寫問卷(D)觀察一群受訪者的實際行
• 42.有些人因為自己的特殊技能、知識、人格，影響力超過其他消費者，這種人會被我們稱為下列何者？(A)落後採用者 (B)消費者(C)代言人 (D)意見領袖
• 43.新產品採用的過程中，下列哪一個階段在最前面？(A)興趣 (B)知曉(C)評估 (D)試用
• 44.找明星或名人，在廣告中說這產品有多好，此為下列哪一種廣告？(A)證言式廣告 (B)比較式廣告(C)促銷性廣告 (D)攻擊性廣告
• 45.下列哪一種購買行為屬於低度涉入但品牌差異大的購買行為？(A)多樣化尋求的購買行為 (B)複雜性的購買行為(C)降低認知失調的購買行為 (D)習慣性的購買行為
• 46.下列哪一個理論將人類的需要區分為生理的需要、安全需要、社會的需要、尊重的需要、自我實現的需要，並認為這些需要具有順序性，某一個需要被滿足後，下一個需要才會隨之而來？(A)馬基維利主義 (B)馬斯
• 47.直接面對消費者，盡量直接銷售給消費者，不經過其他廠商，這個通路觀念為下列何者？(A)去中間化 (B)第三方通路(C)水平行銷系統 (D)多角化經營
• 48.行銷研究時，母體先被分成數個互斥群體（例如年齡群體），再隨機從每一層中，抽取若干個樣本。此為下列哪一種的抽樣樣本？(A)分層隨機抽樣 (B)便利抽樣(C)配額抽樣 (D)滾雪球抽樣
• 49.下列哪一個網路術語跟網路廣告的再行銷功能密切相關，且網路廣告是根據紀錄在使用者電腦上的這些資料，來加以分析進行客製化的？(A) Cookies (B) IoT(C) GPS (D) Python
• 50.人們會以能夠支持既有信念的方式，來解讀資訊，使得資訊不一定被正確解讀。此為下列何者？(A)思慮可能模式 (B)選擇性扭曲(C)認知失調理論 (D)平衡理論
• 27. After the collision, both drivers got out of their cars to ____ the damage.(A) sustain (B) inspe
• 28. These figures clearly ____ that the company is facing large-scale financial problems.(A) analyze
• 29. The Taiwanese player Tai Tzu-ying has been in very good shape, so she is expected to win a gold
• 30. Kevin was ____ that after three weeks of exercise, he did not shed much weight.(A) incapable (B)
• 31. In recent years, it has become a trend for businesses to get opinions and ____ through online su
• 32. For the sake of ____ , you should wash your hands before meals and after using the restroom.(A)
• 33. After losing the election, Mr. Trump filed lawsuits, disputing the results and ____ a recount of
• 34. Mary ____ have forgotten to water the plants while we were on vacation because they are all dead
• 35. I once tried to cut hair myself but it looked horrible. I‟ve learned the lesson and ____ my hair
• 36. ____ money, I have decided to dine out with friends less and start cooking at home more.(A) Save
• 37. I had a wonderful afternoon tea at the café ____ it offered a wide choice of cakes and pastries.
• 38. ____ the north wind blew, ____ the traveler pulled his coat around himself.(A) Hard；tight (B) Ha
• 39. Travelers who ____ in Taiwan are advised to voluntarily inform the officer if symptoms such as f
• 40. As COVID rages on, it‟s high time that we ____ our behavior and avoided mass gatherings.(A) chan