Questions 168~171 refer to the following instant messaging chain.Sarah Banta (Marketing Department):Good morning team, I have been thinking about co-branded marketing campaigns with our vendors. Do you think it's worth exploring this idea?
David Lee (Sales Department):I understand your point, but our boss is very conservative when it comes to marketing. I doubt he would be interested in such a new approach.
Emily Chen (Operations Department):I agree with Sarah. Co-branded campaigns have the potential to work for our business. However, it is essential to approach our boss in a professional and strategic way.
Sarah Banta:Precisely, I think we should present him with a well-thought-out business case. We need to demonstrate how these campaigns can benefit our company and the vendors we work with.
David Lee:That's a great idea. However, it's important to note that our boss can be hesitant to try new things. We need to be sure of our strategy.
Emily Chen:We can put together a comprehensive presentation, highlighting successful co-branded campaigns from other companies in our industry. We can also show him how it has helped in boosting sales and market share.
Sarah Banta:In addition, we can emphasize how our competitors are already doing co-branded campaigns, and we wouldn't want to lag behind in the market.
David Lee:That's a compelling argument. But it's also important to address the risk and costs involved in implementing these campaigns.
Emily Chen:We can present it as a low-risk, cost-effective strategy. We have to assure him that this will be beneficial to our company and vendors, and we can guarantee a successful outcome.
Sarah Banta:Excellent points, everyone. Let's focus on compiling a comprehensive presentation and schedule a meeting with him soon.
【題組】168.What is the main concern of David regarding co-branded marketing campaigns?
(A)He thinks co-branded campaigns are not effective in boosting sales.
(B)He is worried that the boss would not be interested in new marketing strategies.
(C)He thinks co-branded campaigns are too costly.
(D)He is worried about the risks involved in implementing these campaigns.