問題詳情
請依下文回答第 6 題至第 10 題： Laura owns a company based in the United States that has done exceptionally well within the country. Shehas maximized her 6 share in all 50 states. However, she seeks additional growth for her organization. Aftera bit of research, Laura finds that in order to expand brand recognition, revenue potential, and the company’sconsumer base, companies will often look to extend beyond domestic 7 to penetrate global markets, whichare the different economic markets around the world. Laura decided to use the cash flow she obtained through her success in the domestic market to 8 herglobal expansion. But Laura wondered “Where do I begin? How do I get started?” Being the 9 businessowner that she is, Laura found an online course on global market penetration techniques. Although she had a greatunderstanding of market penetration, there were some important considerations specific to global markets that shehad not yet 10 . After taking the course, Laura explored aspects of each of the Four P’s of Marketing (whichare Place, Product, Promotion, and Price) to expand the company’s reach into international markets. Laura firstneeded to decide which global markets to penetrate. She researched many countries before making her finaldecision.
【題組】6
(A)capital
(B)market
(C)customer
(D)revenue
參考答案
答案：B
難度：適中0.5
統計：A(0),B(0),C(0),D(0),E(0)