問題詳情
(C)Challenging one’s limits, working up a sweat, changing one’s routine – these are alltrends now taking Taiwan by storm. Running stands out as the most obvious example. Tenyears ago, there were fewer than 100 road races but there were 512 last year, according to thenew sports media outlet “Running Biji.” Though the 2016 number was slightly down from theprevious year, an average of roughly 10 races were still held per week. Vivid Lo, insight research director at Dentsu Aegis Network, says consumers’ growingemphasis on their own mental and emotional well-being has opened the door to manycommercial opportunities. As with running, painting, flower arranging, or DIY experiences alloffer people the chance to embrace life and reduce their stress levels, she observes. The global Vegan movement craze has also caught fire in Taiwan, with people not onlyeating vegetarian but opting for clothes, cosmetics, or other items that do not harm animals.Twenty-eight-year-old blogger Bluesomeone is one of the Vegan faithful. “If everybodyhas a little more empathy for others and makes a small contribution to the world, happinesswill be sustained for a long time,” she insists. She has extended her support to products andservices that embrace fair trade and eco-friendly practices, believing that achieving a balancebetween people and the environment is a form of “well-being.” This pursuit of a healthy body, mind, and spirit has emerged as a “new treasure” in whichmany consumers are now willing to invest considerable time and money and a “new goldmine” for companies. The catchphrase embodying then new phenomenon, “Wellness is the new luxury,” hasbeen highlighted in Forbes, Vogue, and the New Yorker, reflecting how the world hasredefined what it means to be precious. “In principle, health is something basic,” says Wei-gong Liou, a sociology professor atSoochow University and an expert on the sociology of consumption. But at a time when theworld seems on the verge of collapse, afflicted with food safety scandals, the threat of lifestylediseases, and climate and ecological change, “human health has turned into somethingprecious and elusive.” “Wellness as the new luxury” has also created a lucrative commercial niche. In its reporton the Top 10 Global Consumer Trends for 2017, market research firm EuromonitorInternational said that as “material things” have paled as indicators of achievement, wellnesshas become the new status symbol in the eyes of many consumers. “Healthy living is becoming a status symbol, as more consumers opt to flaunt theirpassion for wellness through paying for boutique fitness sessions, “athleisure” clothing, foodwith health-giving properties, and upscale health and wellness holidays,” the report said. International accounting firm Pricewaterhouse Coopers said the global wellness andfitness market was worth nearly US$1.49 trillion (about NT$45 trillion) in 2015, whileTaiwan’s Ministry of Economic Affairs has estimated that the revenues of the domestic healthand wellness services sector will double to NT$281.9 billion by 2025.
【題組】77. Which of the following is the best title for the passage?
(A) How to Make Profits by Providing Health and Wellness Services
(B) Running Your Way to Healthy Living
(C) Wellness – The New-Age Luxury
(D) Vegan Movement Craze in Taiwan
參考答案
答案：C
難度：簡單0.8
統計：A(1),B(4),C(20),D(0),E(0)