6. Customer-based brand equity (CBBE) is_________?
(A) the differential effect that brand knowledge has on consumer response to themarketing of that brand.
(B) requires repeatedly exposing consumers to the brand as well as linking the brand inconsumer memory to its product category and to purchase, usage and consumptionsituations.
(C) about attributes and benefits of the brand, or attitudes toward it.
(D) represent the highest level of brand associations, reflect consumers' overallevaluations of a brand and, consequently, often determine their behavior toward it.