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• 47.有關通路型態與結構，下列何者為真？(A)傳統行銷通路和垂直行銷系統相比，前者的合作程度雖然較小，但控制的方 式及程度相對也較大(B)多重通路的行銷方式雖然可以訴求更多不同的市場區隔，但也常使得通
• 48.下列敍述何者為真？(A)如果產品的定價已變成習慣價格，即使生產成本下降，廠商也不能隨意降 價，以免消費者懷疑其產品的品質(B)差別取價適用於具有相同需求彈性，且不同市場區隔的情況下(C)成本是廠
• 49.下列敘述何者為非？(A)直接銷售(direct selling)，即利用人員銷售的方式來販售產品(B)直效行銷 (direct marketing)，包括以電話、電視及電腦網路等方式購買商品(C
• 50.何種推廣預算的決定方法比較科學？(A)根據銷售反應分析決定(B)競爭對等法(C)竭盡所能法(D)任意決定法
• 1 近年為因應長期照顧服務經費之所需，特定明下列那些稅捐增課之稅課收入應用於長期照顧服務支出，不適用財政收支劃分法之規定？①房地合一所得稅 ②遺產及贈與稅 ③菸酒稅 ④菸品健康福利捐(A)①②③ (B
• 31. The public fear ran _____ that the bad elements in the society and the lawenforcement establishm
• 32. The fearful children _____ up to their mom and breathed like little calves waiting at the barsin
• 35. Our company provides excellent computing ________ for administration work. It can save usa lot o
• 33. Because of the great advances in _______, it takes only 45 minutes for travelers to travelfrom T
• 27. His suggestion was so _____ that no one would even consider it.(A)influential (B)ridiculous (C)s
• 36. According to the manager, the maintenance team need to give the entire building a _______inspect
• 28. In most big cities a _____ of persons have empty pockets and vain show ofimportance.(A)major (B)
• 38. Taiwan’s economy grew 2.91% last quarter as exports benefited from trade _____ and privateconsum
• 40. __________ phobia does not involve loss of contact with reality, it may severely limit aperson’s
• 30. He played his trumpet alone in the rain, knowing that no _____ would stop to listen.(A)pediatric
• 39. The machinery factory’s supplier asked for payment of the lathe parts in full __________they can
• 41. Samuel Clements, __________ under the pen name Mark Twain, created characters thatreflected pure
• 34. After you are hired by a company, you have to _______ a contract with the employer.(A)report (B)
• 42. Not __________ anywhere in the thirteen colonies before the American Revolution.(A)a single bank
• 23. 已知下列的熱反應式 依上述反應式，計算下列反應的反應熱是多少？NO(g) + O(g) → NO2(g)(A) −551.6 kJ (B) −304.1 kJ (C) 153.8 kJ (D)
• 29. Mr. Chang uses simple _____ to explain the rules of chess to his sons.(A)preferences (B)diagrams
• 37. All _______ have to pass the English test to be eligible for an interview.(A)applies (B)applican
• 44~46為題組，請依題意選出適當答案： To all employees,         Mr. Mitsubishi of the Kyoto office will be visiting o
• 47~48為題組，請依題意選出適當答案： NOW HIRING         Taichung Mass Rapid Transit (TMRT) is currently looking to f
• 2.下列何者可被視為永續年金？(A) 30 年美國附息公債 (B)萬年公債(Consols) (C) 99 年希臘附息公債 (D) 60 年歐洲公債