5. A comparison of the marketing concept and customer relationship management indicates thatcustomer relationship management
(A) and the marketing concept are in fact identical.
(B)turns the marketing concept upside down. The marketing concept emphasized that marketingwas the most important function performed by a firm, but customer relationship managementviews management to be the most important function.
(C)extends the marketing concept by calling for the firm to learn more about its customers so thatit not only satisfies them, but exceeds their expectations over time.
(D) attempts to improve profits by keeping quality high, while the marketing concept attempts toimprove profits by a careful design of the promotional mix.