問題詳情

【題組】41. What does the ‘Jam Study’ tell us?
(A) Less choice brings more sales.
(B) Increasing jam’s variants increases sales.
(C) The bigger display of jams leads to higher purchase intentions.
(D) Research informs little about consumer satisfaction in the real market world.

參考答案

答案：A
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用户評論

【應屆上岸～謝謝阿摩】評論

回去文中找Jam Study：Schwartz points to the famous ‘Jam Study’ that found that consumers were ten times more likely to purchase jam from a range of six jams than they were from a range of 24.譯：Schwartz 指出著名的“果醬研究”，該研究發現消費者購買 6 種果醬的可能性是 (購買)24 種果醬的 10 倍。(A) 更少的選擇帶來更多的銷售。(B) 增加果醬的變種會增加銷量。→錯誤，會減少銷量(C) 更大的果醬展示會導致更高的購買意願。→沒提及展示果醬的大小相關...(D) 研究對真實市場世界中的消費者滿意度知之甚少。→研究數據能了解消費者的購買意願