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• 32. 溝通管道主要可以區分為人員的溝通管道以及非人員的溝通管道，請問下列何者不屬於人員的溝通管道？(A)社交管道(B)鼓吹管道(C)媒體(D)專家管道
• 33. 下列何種資訊無法透過尼爾森市場調查公司所獲得？(A)消費者信心指數調查(B)消費者購物行為調查(C)國際法與公約(D)市場動態
• 34. Swatch 針對不同的市場區隔推出具有獨特設計感與價位之手錶，此種行銷方式屬於下列哪一種策略？(A)標準化全球行銷策略(B)差異化全球行銷策略(C)集中化全球行銷策略(D)個人化全球行銷策略
• 35. 請問以下何種情況，企業最不可能採取出口策略？(A)企業管理者缺乏在國際市場的企圖心(B)企業資源較少(C)企業擁有的資金不足(D)企業擁有專利技術
• 2. In the exporting mode, it is important to form a contract between the two parties. Thecontract wi
• 70. Let ( ) 2 f xx x =+ + 10 3 , ( ) 1g 22xx = +. Which of the following is gfx ( ) ( ) ?(A) 1x − 5(
• 3. which is not the reason to building a global brand?(A)demand spillover among the countries(B)the
• 4. _______________ refers to the ideas and perceptions that a culture upholds in terms ofbeauty and
• 71. On the Cartesian plane a point is a lattice point if both of its coordinates are integers. Ifthe
• 5. Suppose a company selling in various country markets makes statements such as "weknow what t
• 6. To speed adoption of a new product, the marketing team should:(A)discourage limited use on a &quo
• 8. Because of its complexities, ______ development presents one of the stiffest challengesfor intern
• 9. Which of the following is an appropriate statement?(A)the more perishable the product, the longer
• 10. In the international market place, _____ pricing adds internationalcosts and a mark-up to the do
• 11. Which of the following is true about etic and emic approaches to country analysis?(A)The emic/et
• 12. Import tariffs and quotas, nontariff barriers, export subsidies, and local contentrequirements a
• 13. Franchising is a source of intermediate entry mode. A business package will be given tothe host
• 14. Project technique is an unstructured, indirect form of questioning that encouragesrespondents to
• 15. Word of mouth is an effective way of marketing. Marketers can make increase word ofmouth by:(A)M
• 1.下列何種生物技術需用到反轉錄酶(reverse transcriptase)？(A)PCR(B)DNA sequencing(定序)(C)DNA microarray(D)Southern blo
• 7. When brand loyalty has been established, _____________ will play less of a role as apurchase crit
• 98. NP之類的問題之所以如此命名，是因為它是由以下哪個組成？(A) Non-universal problems(B) Non-programmable problems(C) Non-polyn
• 1. 下列那一個反應屬於人體生理平衡時之正回饋作用(positive feedback)？(A) Blood coagulation(B) Blood glucose regulation(C) Re
• 82. What is the meanings of the flowchart symbol, , defined by American NationalStandard Institute
• 72. a is a positive number. The unit digit of 2 9 aa a +++  cannot be?(A) 6(B) 5(C) 4(D) 312