問題詳情
請依下文回答第 16 題至第 20 題： What’s so bad about being a target online tracked by advertisers? If you don’t mind being watched by trackingcompany employees while you’re purchasing or logging into your account on websites, you are not involved in thefuss. In the past few years, a dispute has illustrated. Advertisers collected such fine-grained information about you suchas the websites you frequent, what kind of products you’re interested and even some private stuff like political views,health problems, and personal finances. Should advertisers have explicit permission to track people andsend behavioral ads? In 2010, America’s Federal Trade Commission (FTC) recommended a proposal that consumers should be given asimple “Do Not Track” (DNT) option by Internet browsers. Consumers could tell advertisers whether they want to befollowed or not. FTC and Digital Advertising Alliance (DAA) agreed that the industry would make a start onresponding to DNT requests. Microsoft’s Internet Explorer, Apple’s Safari, Google Chrome, and Mozilla’s Firefoxoffered to implement DNT in top gear. Ironically, nowadays some privacy-conscious users may be offended by thenew release of Google Chrome for iOS disables DNT in order to have better speed and fewer crashes. Microsoft usedto say that Internet Explorer 10 would have DNT as a default; the company is reversing its standard now: DNT will notturn up as a default feature in its new browsers. Getting a DNT signal does not oblige advertisers to stop tracking, although some self-restrained companies havepromised to do so. It is much harder to distinguish whether someone is really against behavior ads or whether theystick with “interest-based” ads. Some users may ignore DNT and press on anyway. Advertisers honor DNT but arguethat the decision should be up to users but not by browser vendors. Based on the voluntary principle of “Do NotTrack,” Microsoft, Chrome and Firefox leave “Do Not Track” off by default. Whether consumers turn DNT on or offis not probably important all that much. After all, using tools like Disconnect Ad Blocking and add-ons like Ghosteryand uBlock are more effective if online users want to make sure that they aren’t tracked.
【題組】16 According to the passage, what is DNT for?
(A)It effectively blocks the tracks of online advertisers for the users.
(B)It helps advertisers track users and provide better online services.
(C)It avoids complaints from the advertisers for tracking users online.
(D)It sends signals to advertisers that the user does not want to be tracked.
參考答案
答案：D
難度：適中0.5
統計：A(0),B(0),C(0),D(0),E(0)