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48.有關新產品開發的過程中,下列何者錯誤?(A)高階層的參與與投入很重要 (B)需有專人負責(C)研發過程和行銷應該分頭進行 (D)新產品開發是複雜、整合性努力,所以相關部門都需投入
問題詳情
48.有關新產品開發的過程中,下列何者錯誤?
(A)高階層的參與與投入很重要
(B)需有專人負責
(C)研發過程和行銷應該分頭進行
(D)新產品開發是複雜、整合性努力,所以相關部門都需投入
參考答案
答案:C
難度:非常簡單0.916427
統計:A(20),B(2),C(318),D(7),E(0)
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新產品開發過程:先「觀念發展與測試」再「行銷策略發展」
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