第 31 至 35 題為題組
        All advertising includes an attempt to persuade. __31__ Even if an advertisement claims to be purelyinformational, it still has persuasion at its core. The ad informs the consumers with one purpose: to get theconsumer to like the brand and, on that basis, to eventually buy the brand. Without this persuasive intent,communication about a product might be news, but it would not be advertising.        Advertising can be persuasive communication not only about a product but also an idea or a person. __32__ Although political ads are supposed to be concerned with the public welfare, they are paid for andthey all have a persuasive intent. __33__ A Bush campaign ad, for instance, did not ask anyone to buyanything, yet it attempted to persuade American citizens to view George Bush favorably. __34__ Criticsof President Clinton’s health care plan used advertising to influence lawmakers and defeat thegovernment’s plan.
        __35__ For instance, the international organization Greenpeace uses advertising to get their messageout. In the ads, they warn people about serious pollution problems and the urgency of protecting theenvironment. They, too, are selling something and trying to make a point.
 (AB) Political advertising is one example. (AC) To put it another way, ads are communication designed to get someone to do something.(AD) Advertising can be the most important source of income for the media through which it isconducted.(AE) They differ from commercial ads in that political ads “sell” candidates rather than commercialgoods.(BC) Aside from campaign advertising, political advertising is also used to persuade people to supportor oppose proposals.(BD) In addition to political parties, environmental groups and human rights organizations also buyadvertising to persuade people to accept their way of thinking.
【題組】31.