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• 4 "One of them laid down a briefcase and out popped one of our business plans from a year ago,
• 10 Your best ....... is to determine ahead of time whether a multichannel strategy is a good move fo
• 2 In the traditional realm of business, you open a retail store first and then launch a website, but
• 1 adj. classified; secret; strictly private(A) senior (B) duplicate (C) confidential (D) manual
• 7 The Tax Reform Act of 1986 was designed to increase the share of federal revenues collected via th
• 6 A contract is initiated when a person makes an offer to buy something and the seller ....... his o
• 1 n. progress; advance(A) weakness (B) piece (C) headway (D) denominator
• 9 Carefully ....... firms that have mastered technology similar to yours, even if they appear to ope
• 8 While the top corporate tax rate was cut, deductions for capital expenditures were severely ......
• 5 "Someone to whom we had given a ....... copy of our business plan had shared it with our comp
• 2 Potential competitors for Sparks.com, an online retailer of real greeting cards, run the .......,
• 10 No one wins every sale, but if you start to lose sales to companies you've never heard of, y
• 9 The central problem with the corporate income tax from an economic point of view is that, ultimate
• 7 In order for a contract to be completed, something of ....... needs to be exchanged.(A) worth (B)
• 1 n. product which can rot or spoil (fruit, food etc.)(A) danger (B) perishable (C) bubble (D) print
• 10 As early as the 17th century, Sir William Petty, one of the ....... of modern economics, argued t
• 1 v. to demand; to claim; to need; to call for; to order; to command(A) acquire (B) discern (C) supp
• 2 Consumer behavior involves services and ideas as well as ....... products.(A) durable (B) malleabl
• 3 Product use is often of great interest to the marketer, because this may influence how a product i
• 2 At such events, you will get an accurate ....... of the current direction of the industry.(A) opin
• 4 For example, by understanding that consumers are more ....... to food advertising when they are hu
• 3 And if you are scheduled to give a talk, you will gain increased ........(A) action (B) activity (
• 3 Generous benefits can contribute up to 35 or 40 percent to the ....... compensation for a job.(A)
• 5 The impact of consumer behavior on society is also of relevance; for example, aggressive marketing
• 4 Actually, it is not very important for you to attend any of the ....... exhibitions.(A) vended (B)