資訊推薦

• 18. We are here to provide the public ________ a service.(A) with (B) on (C) for (D) at
• 30. A millionaire can ___________ to buy almost anything he wants.(A) afford (B) attract(C) approach
• 80.依票據法規定，有關參加承兌之敘述，下列何者錯誤？(A)
  執票人於到期日前得行使追索權時，匯票上指定有預備付款人者，不得請求其為參加承兌(B) 參加人非受被參加人之委託而為參加者，應於參加後四日
• 12. ________ may be deceiving. All that glitters is not gold.(A) Appearances (B) Relationships(C) En
• 26.銀行機構以自動櫃員機取代櫃台人員的存取款、轉帳等服務，主要可解決服務業的哪一種特性？(A)無形性 (B)不可分割性 (C)易變性 (D)不可儲存性
• 27. It was ___________ and the leaves slowly dropped from the trees.(A) normal (B) considerate(C) sh
• 31.My plane was ___________ an hour because of a suspected bomb in the luggage compartment.(A) decei
• 13. I’ve ________ to run the marathon held in Hualien. If you want to join too, put your name down h
• 27.凌志(Lexus)汽車曾針對賓士汽車車主調查，詢問車主在與賓士相同的各項產品功能下，其所認知的各項功能價值，進而設計生產高品質又價格相對較低的汽車。此一定價方法採取：(A)價值基礎定價 (B)成
• 33.一宣導廣告強調酒後駕車可能出現的危險後果，是採用何種訴求方式？(A)性感訴求 (B)理性訴求 (C)幽默訴求 (D)恐懼訴求
• 32. “How ___________ do they play baseball? ” “Once a week. ”(A) long (B) often(C) many (D) much
• 28.當產品生命週期處於衰退期，本公司產品市場占有率遠遠超過最大競爭對手。根據波士頓顧問群（BCG）模式的分析，公司對該產品應採取哪一種投資建議？(A)建立(build) (B)維持(hold) (C
• 34.下列何種屬於鼓吹式廣告（advocacy advertising）？(A)強化消費者信念，確認自己做了正確的品牌決策(B)強調自身品牌較競爭者優越處(C)強調產品利益(D)訴求企業落實綠色環保作
• 15. In the film, Beyond Beauty—TAIWAN FROM ABOVE, the photographer successfully ________Taiwan’s nat
• 18.下列何者不是促銷的特性？(A)短期活動 (B)總成本低廉(C)立即反應 (D)活動有彈性
• 33.During the time of economic recession, an inexperienced university graduate could only find some_
• 29.產品線過度延伸，行銷人員未能做好市場區隔，容易導致什麼問題產生？(A)自我蠶食(cannibalization)(B)品牌稀釋(brand dilution)(C)品牌聯想(brand asso
• 19. You could see from his face that he was _____.(A) lie (B) lied (C) lay (D) lying
• 22.在行銷組合要素中，哪一項最具有彈性調整的特性？(A)產品 (B)價格 (C)通路 (D)推廣
• 11. The restaurant’s menu is ________ and surely can satisfy everyone’s different tastes.(A) diverse
• 21. I ________ for more than 10 years, and now I am still taking English classes at school.(A) study
• 17. Vitamins cannot be ________ by our bodies.(A) manufacture(B) manufactured(C) manufacturing(D) to
• 20. If I were you, I ________ to talk to him.(A) go (B) will go(C) would have gone (D) may
• 23.大型量販店通常與銀行合作發行聯名卡，會員卡友在賣場內刷卡，享有銀行相關的優惠辦法。此一合作方式是屬於哪一種通路系統？(A)水平行銷系統(B)管理式垂直行銷系統(C)契約式垂直行銷系統(D)所有權
• 1。要使齒輪傳動時壓力角一定，則齒輪曲線應採用 ______。