資訊推薦

• 10 Digital public displays are increasingly _______ in urban areas as people are easily exposed to e
• 11 You should always have all doors and windows locked to keep out _______ . (A) explorers (B) hacke
• 12 More people have become _______ to the suffering of others, showing a lack of interest or concern
• 13 This company is _______ new employees to replace those who are going to retire next month. (A) re
• 14 As we have received many phone calls about the new return and refund policy, our customers seem t
• 15 The city government uses innovative development strategies to _______ urban areas and provides ec
• 16 To improve the road safety, the government is _______ increasingly heavy fines for minor traffic
• 17 It is widely known that social workers who look after abused or _______ children often suffer str
• 18 After the night club closed, local gangs of youths remained restless and _______ the city streets
• 19 During the pandemic period, the homeless had been on the move, _______ between motels and emergen
• 20 The twin brothers _______ each other in appearance strongly. That's why their teacher often
• 21 If immunity achieved as a result of being vaccinated starts to _______ , a booster shot, a third
• 22 The landlord threatens to _______ the lodger as long as he violates the house rules or owes the r
• 23 Seeing the increasing number of the protestors, the authorities declared a _______ to disperse th
• 24 Even though the young man has lost a large amount of money in gambling, he is still _______ with
• 25 Many teachers hope the new educational program will become a _______ fixture at the zoo, not just
• 2.下列何者為消費者購買決策程序之第一步？ (A)資訊蒐集 (B)替代方案評估 (C)問題確認 (D)制定購買決策
• 3.消費者採用五階段之 AIETA 中最後一階段的 A 是指下列何者？ (A)興趣 (B)接納 (C)評估 (D)試用
• 4.下列何者不屬於服務行銷的特性？ (A)有形性 (B)易變性 (C)不可分離性 (D)易消逝性
• 5.明亮乾淨的餐廳、溫暖舒適的裝潢是屬於服務品質中何項構面？ (A)反應性 (B)確保性 (C)有形性 (D)同理心
• 6.一般而言，下列何種產品不屬於當價格增加時，人們對此產品的需求反而越大？ (A)珠寶 (B)俱樂部的會員證 (C)保養品 (D)一般食品
• 7.下列何者是銷售額導向的訂價目標？ (A)利潤最大化 (B)目標投資報酬率 (C)市場占有率 (D)滿意的利潤
• 8.米其林公司推出昂貴且長達八萬英哩壽命的高品質汽車輪胎屬於下列何種定價導向？ (A)短期求生導向 (B)非經濟之品質宣示導向 (C)利潤導向 (D)維持現狀導向
• 9.下列何者不是行銷通路的功能？ (A)交易功能 (B)促進功能 (C)物流功能 (D)安定社會功能
• 10.某一通路成員具有特殊知識與專業能力，是屬於下列何種權力來源？ (A)獎賞權力 (B)專家權力 (C)參考權力 (D)法治權力