問題詳情
The best title:_______Safety & hygiene tourism trends
Whether it is airlines, cruises, hotels, restaurants or bars, since the outbreak of COVID-19, safety andhygiene standards have been absolutely paramount. With this in mind, there are a number of tourismtrends that are related to this, such as increased cleaning, socially distanced seating, providing hand geland enforcing masks in some settings.
This is also now a vital part of tourism marketing, with companies needing to make clear what theirhygiene and safety policies are and what measures they are taking to keep customers safe. The threat ofCOVID-19 has meant people are more reluctant to travel and visit tourism hot spots, so they will need tobe persuaded that it is safe.Shift from international to local The various travel restrictions and the reluctance of many people to travel abroad has meant many inthe tourism industry are having to focus on local customers, rather than international ones. This does notmean giving up on international travelers entirely, but it is likely to require a change in your core marketingstrategies. With hotels, it could be best to highlight the kinds of facilities that may appeal to the local market,such as your restaurant, your gym facilities, your Wi-Fi and even the fact that your hotel rooms are idealfor remote work. Airlines and tourism management companies may also need to shift gears to domestictourists. It is worth remembering that local customers are less likely to cancel too, as they will only have topay attention to local restrictions and are not as likely to have to quarantine after their visit.Virtual reality tourism trends Virtual reality is another of the major tourism trends disrupting the industry and capitalizing on thetechnology can give you an edge over rivals who have not yet adopted it. Through online VR tours,customers can experience hotel interiors, restaurant interiors, outdoor tourist attractions and more, all fromtheir home. Importantly, they are able to do this at the decision-making phase of the customer journey. This canthen be the difference between customers completing a booking or backing out, and VR is especiallyuseful within the context of COVID-19, where customers may have second thoughts and may need extraencouragement to press ahead with their plans.
【題組】76 Which is the best title of the whole passage?
(A) The Security Guidelines for the Local Tourism Industry
(B) The Latest Trends in the Tourism Industry
(C) Promoting Tourism Industry through Virtual Reality
(D) Increasing Contactless Payment during the Pandemic
參考答案
答案:B
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