問題詳情
Tesco is the largest British retailer and is also the world’s third largest grocery retailer withoutlets across Europe, USA and Asia. The business began in 1919 with one man, Jack Cohen,selling groceries from a stall in the East End of London. Jack bought surplus stocks of tea froma company called T.E. Stockwell. T.E. Stockwell and Cohen combined their names to brand thetea Cohen originally sold TESCO tea. In 1929, the first Tesco store opened in north London.Tesco has expanded since then by a combination of acquisition of new stores, retailservices and by adapting to the needs of consumers. Tesco has net profits (before tax) of around£3 billion. Tesco’s primary aim is “to serve the customer”. Keeping existing customers happy isimportant, as they are more likely to return. This is more cost effective for the business thanacquiring new ones.In the UK Tesco now has over 2,200 stores ranging from the large Extra hypermarket stylestores to small Tesco Express high street outlets. Tesco’s original product range of grocery andgeneral merchandise has diversified to include banking, insurance services, electrical goods aswell as telephone equipment and airtime. This move towards “one stop shopping” meanscustomers can meet all their purchasing needs from one place. Tesco has also expanded itscustomer base through its website which attracts one million regular users.
【題組】Which of the following is true about Tesco?
(A) It is the third largest British retailer.
(B)It is the third largest grocery retailer in the world.
(C)It is the largest grocery retailer in the world.
(D)It is the largest British supermarket.
參考答案
答案：B
難度：簡單0.740299
統計：A(22),B(248),C(40),D(25),E(0) #
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用户評論
【Chun Jen Wan】評論
Tesco是英國最大的零售商，也是世界第三大雜貨零售商與美國，歐洲和亞洲各地的網點。一個人，傑克·科恩的業務開始於1919年，從倫敦東區擺攤賣雜貨。傑克買了一個名為TE的公司剩餘庫存的茶斯托克韋爾。T.E.斯托克韋爾和科恩結合自己的名字，品牌茶科恩原本出售的TESCO茶。第一樂購店開業於1929年，在倫敦北部。 Tesco已經擴大了自那時以來，通過收購新的商店，零售服務相結合，並適應消費者的需求。樂購有3億英鎊左右的純利潤（稅前）。 Tesco的主要目的是“以服務客戶。”保持現有客戶的滿意是重要的，因為它們更可能返回。這是更具成本比獲得新的有效的業務。在英國的Tesco目前擁有超過2,200個商店，包括從大的額外大賣場式商店，小樂購Express的高街網點。 Tesco的雜貨店和一般商品的原產品範圍多樣化，包括銀行，保險服務，電器以及電話設備和通話時間。這對“一站式購物”的舉動意味著客戶能夠滿足他們所有的採購需求，從一個地方。樂購還通過其網站，吸引了一萬個普通用戶擴展其客戶基礎。
【Maruko Lin】評論
Tesco is the largest British retailer and is also the world’s third largest grocery retailer with outlets across Europe, USA and Asia.=(B)It is the third largest grocery retailer in the world.