問題詳情

Questions 186~190 refer to the following table, email, and review. 

Dear Customer Support Staff,
As the CEO of our company, I am writing to you today to discuss the importance ofunderstanding modern consumer behavior. In order to provide exceptional customersupport, it is crucial that our staff has a deep understanding of the factors thatinfluence customer behavior and decision-making.
That is why I am excited to announce that we will be offering a training program onmodern consumer behavior. This program will cover topics such as the consumerdecision-making process, perception and attitudes, and consumer ethics and socialresponsibility.
I strongly encourage all of our customer support staff to take advantage of thisopportunity to enhance your knowledge and skills. By understanding modernconsumer behavior, you will be better equipped to handle difficult situations, identifyupselling opportunities, and build brand loyalty.
The training program will be offered when you are off work, and we will do our best toaccommodate your schedules. We believe that investing in the professionaldevelopment of our staff is a critical part of our company's success, and we hope thatyou will take advantage of this opportunity.
Thank you for your commitment to providing exceptional customer support, and welook forward to seeing the impact that this training will have on our business.
Sincerely,Bernie WilsonCEO
 A Review about the Training Course “Consumer Behavior”by Gina
I recently attended a training program on modern consumer behavior, and I have tosay that it was incredibly informative and eye-opening. As someone who is relativelynew to customer support, I found the course to be a valuable introduction to thefactors that influence customer behavior and decision-making.
One of the things that I found particularly interesting was learning about theconsumer decision-making process. Before the training, I didn't realize just how manysteps are involved in making a purchasing decision. Now, I have a betterunderstanding of how we as customer support staff can influence each stage of theprocess, from problem recognition to post-purchase evaluation.
I also appreciated learning about perception and attitudes, as this is an area where Ithink we can really make a difference in how customers perceive our brand. Byunderstanding how customers interpret our marketing messages and form attitudestowards our products and services, we can tailor our interactions with them to bemore effective and engaging.
Overall, I feel much more confident in my ability to provide exceptional customersupport after attending this training program. I'm excited to put my new knowledgeand skills into practice and see the impact that it has on our customers and ourbusiness.
【題組】186.According to the syllabus in the table, which of the following topics is NOT covered inthe course?
(A)Consumer segmentation and targeting.
(B) Market research.
(C)Sales management.
(D)Digital marketing.

參考答案

答案:D
難度:簡單0.607
書單:沒有書單,新增