III.篇章結構:16%,每題2分        Consumer bchavior consists of the actions that consumers take in regard to makingdecisions about purchasing various goods and services. __31__In order to create a successfulmarketing campaign, it is necessary to understand these factors and utilize those behaviors ina manner that moticates consumers to make purchases.
        One of the key elements that influence consumer bchavior is the self-image of theconsumer. People who crave admiration in order to feel good about themselves will often goto cxtraordinary lengths to receive validation from others.__32__ By contrast, people who arcless concerned with what othcrs think are likely to focus on making purchases they deem aspractical and capable of providing them with the comfort and service they require. __33__ Consumers may be motivated to purchasc specific brands because pcople they admire havebought those same products. The desire to fit into a social circle can influcnce the selection ofclothing, food, the type of home and neighborhood, and just about any other buying decision.With social pressure, the focus is not to stand out and be admired, but to fit into the group ofchoice, and be recognized as a part of that group.
         Consumer behavior is studied both in terms of sectors of the population as well asindividuals. By understanding what can impact buying habits, businesses are able to createproducts that are likely to appeal to a large number of consumers, and advertise them in waysthat catch the attention of the targct market. __34__ For this rcason, companies are alwaysevaluating the success of their current efforts, and implementing changes when necessary inorder to maintain that success. 
(A) Social pressure is a related factor that has a considerable inftucace on consumerbehavior.
(B) This process of evaluating consemer behavior is ongoing, since consumer tastes andneeds change over time.
(C) This will often lead them to purchase the latest tready clothing and the newest car loadedwith extras, and being seen in the right places can be cxtremely important.
(D) A study of this phenomenon will often foeus on the psychological and other factors thatmotivate people to either buy a product or rejeet it in favor of some other option.
【題組】31.