問題詳情
請依下文回答第 46 題至第 50 題：The student market in the UK is estimated to be worth £13 billion of spending power in a year. It is a market nocompany should ignore. Marketers are desperate to get students’ attention before they turn into high-earning graduates. Butstudents are hard to reach and cynical. How can brands target them?Youth market trends analyst Sean Pillot de Chenecey advises companies who hope to market to students. He says thereis no single strategy. Students organize their life on their mobile phones, respect brands that are ethical, but worry moreabout how they are going to pay off their debt than world peace. To get students’ attention, marketers must offer themsomething that adds to their lives. It isn’t enough to simply sponsor a music tour: they have to make the event happen. Forexample, Carling (a beer manufacturer) introduced live music at train station.Offering students help with their education and careers is an effective marketing method. The Guardian newspaper runscareers fairs and offers discounts on its products, such as Guardian Student, a 32-page newspaper.Red Bull, a successful energy drinks brand, uses what it calls “energy teams” on university campuses. The companyrecruits teams of students and gives them a Red Bull car, which has a fridge. The students offer samples and giveinformation about the product benefits. They do this on campus at sporting events and at times of the year when studentsmight need an energy boost. “It’s extremely important that it is a student doing this and not a company sales rep,” says thecompany’s consumer manager who runs the scheme. “You need to have an approach that doesn’t look like a sales pitch.”Having an insider on campus can help marketers understand student life. Youth marketing agency, Virgin D3, has adatabase of students who act as “field staff”. They ask them for help when planning an event at their university. Perhaps, bygetting ideas from the students themselves, companies can find ways to reach this difficult market.
【題組】46 What is the passage mainly about?
(A) Marketing to student consumers
(B) Helping student consumers with their education
(C) Offering discounts to student consumers
(D) Training student consumers to be field staff
參考答案
答案：A
難度：簡單0.730964
統計：A(288),B(40),C(26),D(32),E(0)
用户評論
【Gwendolyn】評論
field staff 是 外勤人員的意思。英文解釋the people in an organization who work outside the office
【確定目標後，專注踏實的實現】評論
The student market in the UK is estimated to be worth £13 billion of spending power in a year. 據估計，英國的學生市場一年的消費能力為130億英鎊。It is a market no company should ignore.這是一個沒有公司應該忽視的市場。Marketers are desperate to get students’ attention before they turn into high-earning graduates. 營銷人員迫切希望在他們成為高收入畢業生之前得到學生的關注。But students are hard to reach and cynical. 但學生們很難達成並且玩世不恭。How can brands target them?品牌如何瞄准他們？Youth market trends analyst Sean Pillot de Chenecey advises companies who hope to market to students. 青年市...