請回答下列36題至第40題       One of the most fashionable ideas in business is that companies should earn their crust from subscribers,who are “locked in” for a period of time, rather than from customers who can easily switch to another providerat any time. Subscription models are seen by many investors and executives as    the holy grail   , because theypromise a recurring stream of revenue. But the approach suffers from three underappreaciated problems.Acquiring subscribers can be eye-wateringly expensive. Their urge to run away is often only temporarilysuppressed. And consumers may have more than one relationship at a time.       The best-known subscription model is probably Amazon Prime. It has about 80m members in Americaalone and for $99 a year offers film and music, speedy delivery of goods and even discounts on goods suchas baby food. There are many other examples. Netflix offers a wall of TV for a monthly fee. And more arecoming. Venture-capital firms are pouring money into subscription-based home-delivery firms that bringto your doorstep meals, pills or even fresh underpants. Zuora, a software firm, talks of the rise of the“subscription economy.”       Several star firms floating their shares this year have subscription models. Dropbox, a cloud-storage firm,listed on NASDAQ on March 23rd and is worth $13bn. It boasts 500m registered users and wants to convertthem into “paying users,” of whom there are already 11m, who get a superior service. Spotify, a musicstreaming firm that listed on April 3rd, has 159m users but derives its $27bn valuation from 71m “premiumsubscribers” who pay to listen without adverts. On average each generates 13 times more sales and 27 timesmore gross profit than users who pay no fee.
【題組】36 What is the main message of this passage?
(A) More companies are now changing to subscription approach to make profits.
(B) Amazon Prime is a good example to illustrate the new subscription addiction.
(C) Dropbox and many other star firms are floating their shares.
(D) More home-delivery companies are offering new programs to get more “paying users.”