資訊推薦

• 44.英特爾的CPU擁有多項專利與註冊商標，致使英特爾不但能避免與競爭者直接競爭，同時還能藉由補助行銷費用的方式，要求生產個人電腦的廠商貼上「Intel inside」的標籤，英特爾的目的為何？(A)
• 42.下列何者可以為消費者提供一組簡潔的資訊團（chunk），並萃取出制定決策時所需的攸關資訊。資訊團相較於個別零碎的片斷資訊，更容易被擷取並作進一步處理，也越容易被消費者納入評估方案時的考慮集合。(
• 45.光泉乳品公司以鮮乳專家自居，除了一般的鮮乳以外，同時也將光泉品牌延伸至木瓜牛奶、優格飲料、發酵乳等其他乳製品。這是以下列何者做為一個成功品牌延伸的基礎？(A)資訊團(B)考慮集合(C)品牌聯想(
• 46.關於行銷通路，下列何者的描述有誤？(A)行銷通路為一組相互依賴的組織，彼此互相合作使產品或服務，可供最終消 費者購買與使用(B)行銷通路內的功能和流程主要可分為8項，其中實體擁有、所有權、以及推
• 47.有關通路型態與結構，下列何者為真？(A)傳統行銷通路和垂直行銷系統相比，前者的合作程度雖然較小，但控制的方 式及程度相對也較大(B)多重通路的行銷方式雖然可以訴求更多不同的市場區隔，但也常使得通
• 48.下列敍述何者為真？(A)如果產品的定價已變成習慣價格，即使生產成本下降，廠商也不能隨意降 價，以免消費者懷疑其產品的品質(B)差別取價適用於具有相同需求彈性，且不同市場區隔的情況下(C)成本是廠
• 49.下列敘述何者為非？(A)直接銷售(direct selling)，即利用人員銷售的方式來販售產品(B)直效行銷 (direct marketing)，包括以電話、電視及電腦網路等方式購買商品(C
• 50.何種推廣預算的決定方法比較科學？(A)根據銷售反應分析決定(B)競爭對等法(C)竭盡所能法(D)任意決定法
• 1 近年為因應長期照顧服務經費之所需，特定明下列那些稅捐增課之稅課收入應用於長期照顧服務支出，不適用財政收支劃分法之規定？①房地合一所得稅 ②遺產及贈與稅 ③菸酒稅 ④菸品健康福利捐(A)①②③ (B
• 31. The public fear ran _____ that the bad elements in the society and the lawenforcement establishm
• 32. The fearful children _____ up to their mom and breathed like little calves waiting at the barsin
• 35. Our company provides excellent computing ________ for administration work. It can save usa lot o
• 33. Because of the great advances in _______, it takes only 45 minutes for travelers to travelfrom T
• 27. His suggestion was so _____ that no one would even consider it.(A)influential (B)ridiculous (C)s
• 36. According to the manager, the maintenance team need to give the entire building a _______inspect
• 28. In most big cities a _____ of persons have empty pockets and vain show ofimportance.(A)major (B)
• 38. Taiwan’s economy grew 2.91% last quarter as exports benefited from trade _____ and privateconsum
• 40. __________ phobia does not involve loss of contact with reality, it may severely limit aperson’s
• 30. He played his trumpet alone in the rain, knowing that no _____ would stop to listen.(A)pediatric
• 39. The machinery factory’s supplier asked for payment of the lathe parts in full __________they can
• 41. Samuel Clements, __________ under the pen name Mark Twain, created characters thatreflected pure
• 34. After you are hired by a company, you have to _______ a contract with the employer.(A)report (B)
• 42. Not __________ anywhere in the thirteen colonies before the American Revolution.(A)a single bank
• 23. 已知下列的熱反應式 依上述反應式，計算下列反應的反應熱是多少？NO(g) + O(g) → NO2(g)(A) −551.6 kJ (B) −304.1 kJ (C) 153.8 kJ (D)
• 29. Mr. Chang uses simple _____ to explain the rules of chess to his sons.(A)preferences (B)diagrams