問題詳情
Ⅳ. 閱讀測驗:下面兩篇短文共有 10 題,每篇各有 5 題,為第 41 − 50 題,
請閱讀短文後,選出最適當的答案。
▲閱讀下文,回答第 41 − 45 題
Some people may have the experience of admiring the pictures of food shown on the
restaurant menu. But they are speechless after seeing the food served. Travelers may find out
that the beautiful 5-star hotel they booked online just looks good from outside but not inside.
This is what marketers or marketing companies can do to use misleading advertisements in
order to sell their products and services.
Consumers may wonder how marketers can take something unattractive and turn it to
something as amazing as they see in the advertisement. It is not just food that looks different
from how it looks in the ad. Basically, anything can be made to look better with camera tricks
and Photoshop, a computer program that allows users to make changes to a digital image.
Moreover, behind those cool photos, it is a skilled and creative photographer that plays a key
role in finishing the photo image.
Marketers have their way of telling a story to sell their products or services. As consumers,
we know that marketers can lie about their products. According to a survey, American
consumers indicated the reasons why marketers tend to lie. At the top of that list is because they
want to sell their products, their brands, and their ideas more effectively.
This lack of trust has been built up over the years, ever since marketers began using false
advertising to sell their products. However, the widespread use of the Internet has allowed
consumers to have more choices over which products to buy. In a world where everyone seems
to be selling something online for a little money, consumers care if sellers tell true and honest
stories about their brands and products.
【題組】41. What is the main idea of the passage?
(A) The techniques used in advertising photography.
(B) The need to shoot creative photos for businesses.
(C) The reasons why photography is important in boosting sales.
(D) The trust between marketers and consumers in digital marketing.
參考答案
答案:D
難度:困難0.381
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