問題詳情
B.Imagine you are in a supermarket trying to get something for dinner.You are torn between a tasty flank steak and a juicy pork tenderloin. Thedecision is a difficult one to make because your favorite, the steak, is moreexpensive. Will the situation be different if I told you they both cost thesame? We might all think that the decision will be easier as you will justtake the steak. However, a recent study suggests otherwise. They have foundthat uniform pricing actually accentuates the differences between products,which makes it harder to choose. In order to win customers’ hearts, allcompanies strive to explore how pricing can sway customer choice.Consumer psychology is what matters nowadays. The participants of the study were invited to review and compare twoitems of similar nature, for example, potato chips of different brands. Theywere shown the photos, descriptions, and price tags for each item. Thefindings show that when the prices were a bit different, the products wereseen as being similar. That perceived similarity then made it easier forsubjects to choose between them, perhaps because one seemed as good asthe other. On the other hand, when the two items were tagged with the sameprice, the participants then considered them a lot more different from eachother. The researchers explain that maybe when facing identical pricing,consumers were forced to focus on what made the products different, such asingredients contained. Now, back to the dinner dilemma: will it be blackpepper steak sauce or creamy mushroom sauce?
【題組】56.What is the main idea of the passage?
(A) the pricing of steak and pork tenderloin
(B) how companies can boost their sales
(C) the influence of pricing on consumers’ decision
(D) how to conduct a research on consumer psychology
參考答案
答案：C
難度：非常困難0
統計：A(0),B(0),C(0),D(0),E(0)