問題詳情
閱讀測驗 Some ancient languages did not have a word for the color blue. Ancient Egypt isbelieved to be the first civilization to describe it, having named the color of blue stonesdiscovered while mining. As language evolved, so too did our ability to notice certain colors and drawassociations from them. Influential research bodies like the Pantone Color Institutehave identified shades of colors that are associated with some vivid emotions. Thewide variety of colors used in design and marketing not only mirror our existingemotions but also promote new ones. “Eighty percent of human experience is filtered through our eyes,” says the vicepresident of the Institute. “With its ability to unconsciously influence usphysiologically and psychologically, color is not only the single most important designelement in creating mood, but it is also your most significant communication tool toconvey a message.” It wasn’t until 1995 that the U.S. Supreme Court ordered that a single color couldfunction as a trademarked brand. Owens Corning, a home insulation company, firstlaunched the “Think Pink” campaign to protect its unique pink color, which set aprecedent for Cadbury’s deep purple chocolate wrappers, and Tiffany & Co.’s robinegg blue jewelry packaging, among others. Using color as a trademarked branddiscourages the production of fake merchandise. But beyond this, color brandingpromises dependability, in a psychological—rather than functional—sense. We influence trends as much as trends influence us. Colors that attract attention—whether used for wall paint or makeup, for example—reflect what is happening in theworld. According to a senior color marketing manager at PPG Paint Company, thecolors that dominated U.S. home decoration after the 9/11 terror attack included softpink and dark chocolate, representing feelings of compassion and strength,respectively. The economic crisis of 2008 saw the preference for wall paint colorshifting from off-white to grey, a nostalgic color making people think of better times.Despite trends, however, dark colors often prevail in home design, because they canpromote notions of tradition or receiving an inheritance. And more practicallyspeaking, they serve to balance bright shades.
【題組】21. What is the passage mainly about?
(A) Why colors are important in communication.
(B) Why different colors are popular at different times.
(C) How language evolution changes use of color terms.
(D) How colors influence the way people think, feel, and consume.
參考答案
答案：D
難度：非常困難0
統計：A(0),B(1),C(1),D(0),E(0)