三、閱讀測驗：
    How do you choose which products you buy in a supermarket? In this age, many
products are almost identical to one another. If the price and quality of two similar products
are about the same, why do you buy one brand instead of the other? Many people believe
that they have a freedom to choose. But is that really the case?
    There are many techniques used in advertising to attract consumers to buy a product.
Companies often start with reminding the buyers that they need improvement both in
themselves and their lives. Are you dissatisfied with your small eyes and thick lips? Do you
want to look younger? The advertisement doesn't sell cosmetics alone； they sell the dream
that customers have of a new, beautiful self as well. Sometimes, advertisers take advantage
of a common human feeling—fear. A young man might want to appear cool and handsome
at the presence of his girlfriend. A middle-aged woman might long to appear young and
attractive. Some ads specifically target such groups and persuade them that if they use
particular brands, they will become the people they want to be.
    Advertisers have carefully researched human psychology. They know that certain colors
used in packaging can attract buyers to buy their product instead of an identical product
wrapped in different colors. Furthermore, they know exactly what to say to make customers
reach for their wallet. Words like “natural,” ªbargain,” or “extra value” are sure to appeal to
many people. As a result, consumers may end up buying things they don't really need.
    It is impossible to get away from advertising today. It's everywhere: TV, radios,
newspapers, and magazines. Consumers themselves must keep a cool head and avoid buying
a false hope.
【題組】41. By asking, “  But is that really the case ?” the author is trying to say that ________.
(A) people are free to choose what to buy
(B) customers can be led to buy certain items
(C) whether advertising helps customers’ decision making is doubtful
(D) advertising should be blamed for encouraging buying too much