問題詳情
Advertising affects a consumer’s perception of value by contributing to the symbolic value and the social meaning of a brand. Symbolic value refers to what a product or service means to consumers in a non-literal way. _____47 _____ Otherwise, they would not be brands, but unmarked commodities. Social meaning refers to what a product or service means in a societal context. _____48_____ Often, the product’s connection to a social class shows a need within consumers to move up in class.Researchers have long argued that objects are never just objects. _____49_____ It is important to remember that these meanings often become just as much a part of the product as some physical features. Since advertising is an essential way in which the image of a brand is developed, it influences consumers’ perception of the value of the brand. _____50_____ In other words, if the image of a product is valued by consumers, then consumers will pay to buy the product.
【題組】47
(A) Advertising means different things to different people.
(B) In reality, all branded products rely on symbolic value.
(C) For example, social class is marked by products that signify class membership, such as cars, wines, and clothes.
(D) Most people like some of the ads they see or hear, but they don’t like advertising in general.
參考答案
答案：B
難度：適中0.54717
統計：A(9),B(87),C(33),D(17),E(0) #
個人：尚未作答書單：rely on 依賴, 依靠
用户評論
【Chun Jen Wan】評論
廣告影響消費者的感知價值，一個品牌的象徵價值和社會意義。象徵性的價值是指在一個非文字的方式向消費者的產品或服務的手段。在現實中，所有品牌的產品依賴於符號的價值。他們不會是品牌，但無人盯防的商品。社會的含義是指在一個社會環境下，意味著什麼產品或服務。例如，社會類表示類成員的產品，如汽車，酒類，服裝，標記。通常情況下，產品的連接到一個社會階層，顯示了在消費者的需求，將在課堂上。研究人員一直認為對象永遠只是對象。他們採取從文化，社會和消費者的意義。重要的是要記住，這些含義往往成為一樣多的一些物理特性的產品的一部分。由於廣告是在品牌形象開發的重要途徑，它會影響消費者對品牌的價值的看法。消費者看到更多的價值，一個品牌，他們更願意支付收購品牌。換句話說，如果一個產品的形象價值是由消費者，那麼消費者將支付購買產品。