Un Taco Pequeno (Scenario)
Imagine that you are the president of Taco Rocket, a new and successful chain of 100 Mexican fastfood restaurants in the United States. The success you have experienced in the last five years has youthinking of what to do with the business next. Should you expand the business at the current rate oropen new and different restaurants?
【題組】34. You decide to concentrate on Taco Rocket's primary business by only increasing the menu toinclude new items such as enchiladas and rice bowls. This is an example of what type ofgrowth strategy?
(A) diversification
(B) vertical integration
(C) concentration
(D) horizontal integration